The design of the mobile user interface (UI) has been stable for many years,
only undergoing minor changes as handsets become more feature-rich. UI
uniformity still exists across most mobile phone vendors, particularly when
it comes to the approach of organizing functions, content, and the menu
structure. However, with the growth of smartphones and the improved
functionality of mid-range handsets, virtually all of which have embedded
browsers, the design of existing UIs is seriously impeding a user's ability
to find what they want on their mobile phone and on the Internet. The answer?
Mobile discovery.
On-device discovery may sound like one of the more predictable evolutions in
the mobile industry, but it is fundamental for both operators and users. For
operators, it can aid the growth of mobile advertising and the usage of
advanced data services, and can lead to i... (more)